People see first only two things in their search results for : its main picture and its title. This says how important your title is, it characterizes your listing and it is one of the first thing people will see about you. Imagine that Chanel slogan was “I am worth it because…” instead of “because I’m worth it”, how much would the company be worth today with such a slogan ?  When it comes to titles, write them short as if they were slogans. On Airbnb it is…Continue Reading “Close to the Beach, Very Far From the Usual”