People see first only two things in their search results for : its main picture and its title. This says how important your title is, it characterizes your listing and it is one of the first thing people will see about you.
Imagine that Chanel slogan was “I am worth it because…” instead of “because I’m worth it”, how much would the company be worth today with such a slogan ? When it comes to titles, write them short as if they were slogans. On Airbnb it is even mandatory as your title is limited to fifty letters.
You are writing a title for a place you are renting short-term, it is not a real estate sale and you should not specify your square meters or the number of rooms your accomodation have. You must seduce tourists about what makes your accomodation attractive.
Exceptional places make exceptional titles
Your accomodation may be close to a famous place, such as the Effeil Tower in Paris or Le Sacré Coeur, or has an exceptional view. A few examples:
In Front of the Eiffel Tower, At the heart of the Place des Vosges, The Moulin Rouge Flat, Historical Flat- Le Marais
Those titles tell something to the would-be guests who are looking at your place. They may seen have looked at your place in the first place because they were interested in seeing the Sacré Coeur or got an invitation to go to the famous Cabaret Le Moulin Rouge ! Make sure you don’t miss the opportunity to point at the famous spots you are close to.
If the spot is exceptionally touristic, such as the Effeil Tower, having just a view to it makes worth specifying it
Example: Cosy Studio – view to the Eiffel Tower
Tell people what makes your accomodation unique
Many things can make your accomodation unique, for instance:
- You have a swimming pool or a roof-top in London ? Write it down in your listing title: This can be enough to make one’s stay outstanding !
- A peculiar atmosphere or design, for instance as a thematized accomodation (The Aviator’s flat – Montmartre)
- Positive adjectives such as comfy, spacious… can also work but look for less common adjectives such as royal or quaint
Some examples: Royal flat in the XIXth, Provencal House & Swimming Pool, under the roofs of Montmartre, Cosy & Spacious studio Père Lachaise…
Think about what makes your flat attractive to tourists and make sure to highlight it in your title ! If you have any idea or want to share your title, feel free to do it in the commentaries !
The expert tip: Airbnb accepts some unicode characters. Putting a plain heart ♥ within a page full of empty letters will make sure you get noticed.
Example: Happiness home PARIS ♥ Le Marais